On Friday, the entire reading room table was laid out with a wide variety of rare books, periodicals and ephemera aimed at encouraging the group to focus on the imagery and design of certain artifacts and to ask questions of the material as they might do with the literary or intellectual content. The session was designed to be a participatory experience, with the students being asked to parse the objects and to delve ever more deeply into the visual narrative by gathering information from the group about what each individual saw. Finally, after exhausting the group’s collective powers of observation, the class was subjected to a series of questions aimed at provoking them into delving ever more deeply. They were asked, for example, to consider such questions as who made the objects and who was the intended audience? Was there a visual narrative, and might there also have been a “subtext” or subliminal message embedded in the design? They were also challenged to consider the historic, social, and cultural context in which the object was created, distributed, or displayed. They were encouraged to think about the possible implications of the techniques and materials used in creating the artifacts.
Here for your consideration are a few of Heartfield’s masterful creations. See how well you can master the art of VTS. As an added note as to just how effective and transcendent these images proved to be, the top image inspired a rock group in the early 1990s to recycle and adapt it as the artwork adorning their own record album cover. See if you can come up with the name of the band.